Tui is a 4% abv pale lager beer brand which is owned by DB Breweries. DB Breweries owns and operates four breweries in New Zealand - Waitemata Brewery (Otahuhu, Auckland), Tui Brewery (Mangatainoka), DB Draught Brewery (Timaru) and Monteith's Brewery (Greymouth). Mainland Brewery was renamed to DB Draught Brewery in 2012 in honour of the brand’s significance in the South Island.
The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell.
Tui is promoted through a humorous advertising campaign which uses stereotypes, heavy irony and the phrase Yeah Right.